Call Tracking enables you to monitor calls out of your site and know precisely what marketing activity brought them whether it was from a different site, Google or your own paid search campaign.
So no longer will you have to figure how your caller has discovered you.
Why you need Call Tracking
Telephone monitoring is an essential tool for any company that spends money on advertisements across multiple stations. Customers with AdWords possess an inborn need to monitor the calls that relate to their keywords, to be able to understand which keywords deliver call conversions. call phone tracking Without visibility of call conversions, it’s simply not possible to work out if your investment in the keywords in your portfolio is providing value or not. Is just tracking AdWords call conversions enough?
Most customers are searching to monitor not just PPC, but additionally SEO, Screen, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation phone tracking system like Call Conversions Tracking comes in, since it lets you realize your ROI for every one of these vital channels not only Google PPC. This is essential actionable data allowing you to optimise the effectiveness of all your marketing channels, crucial to the success of any business.