Competition in the industry world is constantly growing, which has caused it to be tough for businesses to attract and hold customers. In this scenario, organizations can only get an upper hand if they’re following customer service best practices because customers prefer brands that not only provide the things that they promise, but additionally handles them nicely.

1. Never Over Promise and Under Deliver

Without a doubt brands that surprise and delight them with outstanding customer care are loved by customers. Nevertheless, sometimes in an effort to make a WOW experience, businesses tend to over promise and fail to provide. A customer’s experience fully devastates and convinces them to make a switch.

Thus it is finest that instead of going beyond and over, corporations should look to meet customer expectations. Make them know what services they’ll get and what exactly you’re going to offer them. At the time that your customers’ expectations are set then, each single time you surpass them, it will enable you to get a consumer for life time.


According to a study, 67 percent of the customers would choose self service than support that is human, if it is made available to them. Keeping this research in view, company managers should appear to create self service experiences, so shoppers find the answers to their own queries and swiftly can help themselves.

A well-thought-out help desk will even empower supervisors to decrease the amount of tickets customer reps generate. This will unexpectedly reduce congressmen’ load and enhance their productivity, that will again benefit the retailer.

3. Address Dilemmas Right Away

As it is impossible for any company, even a Fortune 500 business, to never commit an error, mistakes happen. Apple is a prime example in this regard that has recently made a mistake, when customers found that one of its latest smartphone versions (iPhone 6 Plus) curves in the pocket. Nevertheless, instead of hitting the panic button the company coped with the dilemma smartly.

Apple assured its customers that in case of any malfunctioning, company is ready to replace their handset. This in turn fostered customers’ confidence in Apple and after a slight hiccup its sales graph depicted an up trend. It demonstrates that instead of running away or placing things underneath the carpet, business managers should focus on solving the dilemmas promptly, when they really want to win against the competitors.

4. Handle Your Staff Nicely

Until it handles its employees just the way it treat its customers no business can deliver outstanding customer service. Workers are the life blood of any company and if they’re not treated well, they usually do not treat your customers.

As a consequence, proceedsget and company sales affected badly. This can not only improve their morale, but also optimize their operation.